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Cultivating your company’s print advertisement strategy is a key component of your advertising portfolio. Overlooking the reach of print advertising and cause a dip in sales and a loss of potential customers. Ensure that your print ad game is on track by reaching out to the best Toronto SEO company and design experts at Thought Media. Like Streeteasy, OTTO is advertising a place to live. Unlike Streeteasy, though, it’s actually an apartment complex. That means OTTO can show off beautiful rooms and comfortable-looking beds in its advertisements. Since 1911, Nivea has been a leader in the skincare industry. For the launch of a new anti-wrinkle product aimed at men, the brand's agency pulled out some advertising magic. These creative print ads played off of men's daily stressors — rambunctious children, automotive repairs, home buying — by using imagery that told a story in an instant and was especially relatable. Why did these advertisements work? Nivea identified with customers' daily lives and positioned itself as the brand consumers need to "work out life's wrinkles." |